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Deflategate–The Newest in a Long Line of -gate Scandal Name Brands
Deflategate–the shameful scandal involving under-inflated footballs that Tom Brady, Bill Belichick, and the entire Patriots organization unbelievably have no knowledge of and no responsibility for–is...
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Brian Williams–The End of His Brand as We Know It
Brian Williams’ brand as a trusted news anchor is damaged beyond recovery. I’ve long been fascinated by “person brands,” and the power of an individual to create and project a reputation that...
View ArticleBrand Loyalty–How It Impacts Markets: Lessons for Hillary and the GOP
Brand loyalty to Hillary Clinton is stumping some commentators. Stephen L. Carter, is a Yale law professor, but he is also a branding savant. His recent Bloomberg View column is a primer on how brands...
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Congratulations to Urban News Service
I am very honored to announce the launch of my client Urban News Service in Detroit last week. Urban News Service is a non-profit producing the kind of journalism readers want and publishing businesses...
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